Social Media

Kanye West & TIDAL Getting Sued For Misleading On 'TLOP' Exclusive

By HHL Editors

The Life Of Pablo was supposed to be a TIDAL music exclusive.

However, about six weeks after that tweet TLOP was made available on just about all platforms.

Kanye's social media message will likely be exhibit one in a class action lawsuit music fan Justin Baker-Rhett has filed against 'Ye and TIDAL for misleading consumers into thinking you needed Jay Z's streaming service if you ever wanted to listen to TLOP legally.

While TIDAL charges at least $9.99 a month, services such as Spotify have free tiers.

In addition, the lawsuit alleges TIDAL dangled TLOP to get valuable customer information.

"Mr. West's promise of exclusivity also had a grave impact on consumer privacy," the lawsuit states, noting that users' credit card information, music preferences and other personal information have been collected.
The suit values the new subscribers and personal information TIDAL gained from TLOP at $84 million.

"We fully support the right of artists to express themselves freely and creatively, however creative freedom is not a license to mislead the public," Baker-Rhett's attorney Jay Edelson wrote in a statement. "We believe that we will be able to prove to a jury that Mr. West and Tidal tricked millions of people into subscribing to their services and that they will ultimately be held accountable for what they did."
West is one of TIDAL's owner/artists, meaning he has a small stake in the company.

Neither Kanye nor TIDAL has responded to the lawsuit.



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