Kanye ran a commercial for Yeezys in some markets during the Super Bowl.
The ad saved production money by simply having Kanye tell people to go to Yeezy.com.
It worked.
According to Ye, he's made about $20 million on the ad so far.
Kanye West says he made $19.3 million in product sales on his Yeezy website in one day💰 pic.twitter.com/ZuoODITyo2
— SAY CHEESE! 👄🧀 (@SaycheeseDGTL) February 12, 2024
Kanye has been banned from polite society for various trangressions. If those numbers are correct, he's found a hack to make money during his cancellation.