"Grand opening, grand closing."
That's a line off Jay-Z's song "Encore" and it perfectly describes the rapper opening, then closing his Instagram account in a day.
He started the account earlier this week to promote Harder They Fall, a film that he produced. He then followed just one person, his wife Beyoncé.
He quickly got more than a million followers.
But now his Instagram account is no more, so that's that.
Do you care?