J Prince doesn't think the GRAMMYs respect Hip Hop.
So he's calling on the genre's stars to boycott the award show, specifically, Drake, Nicki Minaj, The Weekend, and Kanye (who's already been banned.)
"I’ve been watching the GRAMMYs control and dictate our culture to their benefit up close and personal for the past 30 years that I've been in the music business. And all the artists, managers and executives would do is complain, but never have the nuts to come together to do anything about it," he said, and then calls the GRAMMYs racist and evokes slavery.
“How do we bring about change. I recommend that the artists I mentioned above — and more — come together in Las Vegas and perform at the same time as the GRAMMYs on a special network and streaming platform to prove that ratings will change where the GRAMMYs are concerned when the No. 1 selling genre in music, Hip Hop, come together,” he said. “Because there’s power in numbers. The Powers that be will be mad at me for that one. But f*ck em, I love the culture. The seed has been planted."
Drake and The Weeknd have already more or less boycotted the GRAMMYs, so they are low-hanging fruit. Do you Prince's plan will come to be?