The opening week projections for J. Cole's 4 Your Eyez Only keep getting bigger.

The initial predication had him at 400K to 500K sales plus streaming. But that was quickly jumped to 500K. Now he's looking at 550K, according to Billboard. Of that, 360K to 380K will be traditional album sales, as opposed to streams.

All three of Cole's previous studio albums debuted at number one. This will easily be his biggest opening week, topping the 354,000 2014 Forest Hills Drive did in 2014.

It will also be the third biggest opening week of of 2016, trailing only Drake’s Views (1.04 million) and Beyonce’s Lemonade (643,000.)

Is 4 Your Eyez Only worthy of the commercial adulation?