Although we're still seven days away from J. Cole's new album 4 Your Eyez Only, the Roc Nation rapper has already started to roll the project out.

The North Carolina native released a 40-minute documentary called Eyez, where he provides details about the album and takes fans behind the scenes.

But what everybody's going to be talking about is a new track he debuts, 'False Prophet, in which he seemingly takes a pretty mighty subliminal shot at Kanye West.

Yeah, life is a balance You lose your grip, you can slip into an abyss No doubt you see these niggas trippin’ Ego in charge of every move, he’s a star And we can’t look away due to the days that he caught our hearts He’s fallin’ apart, but we deny it Justifying that half-ass shit he dropped, we always buy it When he tell us he a genius but it’s clearer lately It’s been hard for him to look into the mirror lately There was a time when this nigga was my hero, maybe That’s the reason why his fall from grace is hard to take ‘Cause I believed him when he said his shit was purer and he The type of nigga swear he real but all around him’s fake The women, the dickriders, you know, the yes men Nobody with the balls to say somethin’ to contest him So he grows out of control Into the person that he truly was all along, it’s startin’ to show

In another part of the documentary, the camera finds Cole in New York City's Electric Lady Studios crafting the new album and talking about his career and how big it's become.

"First of all, you get to this height or this level of your career, in terms of platform, who's to say the next one, the next one might go down. It could go up," he explained. "You're never guaranteed to be this high again, and while I'm here let me use this opportunity to say the realist shit I've ever said."