NBA YoungBoy is a surly young man who has a history of shooting guns at people, hitting women, and standing up J. Cole for a studio session.
Despite this (and perhaps because of this) he is very popular, particularly on YouTube, on which he has over two billion views.
But is the industry holding him back from more success?
There is a meme going around that compares how much money Atlantic record is paying to promote their artists, with YB at the bottom of the list.
Does that suggest he's blackballed? Or is Youngboy just not that radio-friendly?