20-year-old Pop Smoke was on the come up.
His project Meet The Woo 2 dropped earlier this month to commercial and critical success, and the Brooklyn drill rapper was also getting known for the kind of off-the-mic antics that can fuel a young career.
Now he's dead, snuffed out in an early morning home invasion all the way across the country in Hollywood.
Here's how Hip Hop is reacting to his shocking death.
R.I.P to my man Pop Smoke, No sympathy for winners. 🕊God bless him pic.twitter.com/5ZFa5ILUzl— 50cent (@50cent) February 19, 2020
RIP Pop Smoke. This shit is gettin outta hand man fr smh— Russ (@russdiemon) February 19, 2020
No way that’s true........ sickening— Swae Lee Lee Swae (@SwaeLee) February 19, 2020
Yo wtf RIP pop smoke man... wtf— ? (@IDK) February 19, 2020
Dear all rappers: don’t floss, don’t have your friends around, have 24 hour armed security, don’t post locations on social media & make yourself so hard to get at nobody tries. 20 years old. R.I.P. Pop Smoke. This has to stop. pic.twitter.com/MrH2VJsBC9— The Academy Music Business (@BenjaminEnfield) February 19, 2020
Rest Up Pop Smoke, you were too young. God Bless and comfort your family. What a crazy trajectory you were on man smh 🙏🏾🙏🏾🙏🏾— Chance The Rapper (@chancetherapper) February 19, 2020
R.I.P. POP SMOKE 🙏🏿🙏🏿🙏🏿🙏🏿— juicy j (@therealjuicyj) February 19, 2020
Lots of people are suggesting Pop was killed because he was sloppy about his location on social.
POP SMOKE WAS MOVING TOO HOT. AS A STREET NIGGA YOU GOTTA MOVE LIKE THE PRESIDENT CAN’T LEAVE NO TRACE NO EVIDENCE pic.twitter.com/epMAlIg7EY— 🩸 (@RelMoneyy) February 19, 2020
Pop Smoke showed his address on Instagram last night. pic.twitter.com/Ez6dDrM9oX— The Academy Music Business (@BenjaminEnfield) February 19, 2020
Rest in Peace, Pop Smoke! He was only 20 years old and had his whole life ahead of him. My thoughts are with his family#RIPPopSmoke pic.twitter.com/vxxEAR7709— Dhruv vikram (@DhuvVikram) February 19, 2020
View this post on Instagram
Suspicions raise after Pop Smoke’s friend posts picture revealing Los Angeles address and... the caption was edited an hour ago . . [Peep #SOHH.com hourly for the latest news!] #SOHHNews #HipHop #RapNews #MustRead #MusicNews #50Cent #Drake #LilWayne #KodakBlack #CashMoney #Future #YoungThug #NickiMinaj #CardiB #Migos #Offset #GucciMane #KendrickLamar #TDE #NBAYoungBoy #OVO #Quavo #NipseyHussle #JAYZ #LilUziVert #PopSmoke