If EFFEN drops 50 Cent, the Vodka Wars will be over.
But for now it looks like Fif's apology for mocking an autistic janitor has kept him on the EFFEN payroll, and the battle between Fif's brand and Diddy's Ciroc is still on.
Puffy's boy French Montana fired the latest shot in the boozy brawl, threatening to break and pee in a bottle of EFFEN, before being convinced it would be better (and less messy) if he simply dumped it in the trash.
"Who drinks this Four Loko? Who drinks this fucking Four Loko, this Thunderbird," he wondered before trashing the bottle.As you can see, French was very, very drunk. Which tends to happen to soldiers in a booze battle.