Chris Brown's eleventh album will have his worst opening week.
The aptly titled 11:11 is set to move about 40K SPS in its first frame, according to HitsDailyDouble.
That should land Breezy in the Billboard top 15.
It will also beat the joint album from Meek Mill and Rick Ross and NBA YoungBoy's latest, each trending in the 35K range.
Nevertheless, Chris Brown's sales have been trending down for the last decade.
Is the 34-year-old's time as a top-selling artist over?