The word is that Universal is pulling out all the stops so that The Weeknd's Hurry Up Tomorrow album will post big numbers, thus humbling their litigation opp, Drake.
HitsDailyDouble has it projected to do 350-375K in its first week.
That's more than the 148K DawnFM put up, but it trails the 444K After Hours, the first album in his current trilogy, did.
It's also less than what Drake albums typically do.
Do you think Drizzy's February 14 album with PARTYNEXTDOOR can beat that?