Drake's Streams surged after He sued Universal

Drake is suing his label, Universal, for  defamation, harassment, and violation of general business law by using bots to inflate the streams of Kendrick Lamar's Drake diss, "Not Like Us."

Drake alleges that UMG favored Kendrick in their beef to knock him down a peg before negotiating his next contract.

If Drake wins, it will cost UMG a lot of money.

For now, the suit is inflating both their bottom lines.

Yesterday, Drake had his biggest streaming day on Spotify in four months as the Internet buzzed about his lawsuit.

Drake had his biggest day in over four months yesterday on Spotify with 43 MILLION streams across all credits 🔥🦉

He was the most streamed rapper on the platform. pic.twitter.com/m6TScn7VOX

— Hip Hop All Day (@HipHopAllDayy) January 17, 2025