Drake is staying with Universal.
The 35-year old has signed a new record deal that could fetch him up to $400 million.
While the exact terms of the deal haven't been disclosed, one insider described it as "LeBron-sized.
Drake may have referenced the deal, which is been in the works for some time, in the 2021 track "Lemon Peper Freestyle" when he rapped “Three-sixty [million] upfront, it all comes full circle”
Drake's new deal will cover recordings, publishing, merchandise and visual media projects.
During an earnings call today, Universal boss Lucian Grainge called the contract an “expansive, multi-faceted deal” that will cover Drizzy’s “recordings, publishing, merchandise and visual media projects.”
Do you think Drake will be worth the money? Or is Universal going to get stuck paying for past performance?
Drake has struck a multi-faceted deal with Universal Music Group that encompasses recordings, publishing, merchandise and visual media projects. The agreement could be in the vicinity of $400 million or more. https://t.co/8y8GZ4NIVl
— Variety (@Variety) May 3, 2022