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Drake Invests In App That Helps Organize Your Life

By HHL Editors

Drake is pretty big sneakerhead. And looks like his love of the kicks has got him into the tech game.

Drizzy is an investor in the new Omni app, which aims to organize your life by "putting your closet in your pocket."

How it works is Omni stores personal goods (for example, a large sneaker collection) at one of their physical facilities, where the goods are photographed and cataloged. If you want to retrieve a good, you tap its photo on your phone, and it gets delivered to you.

Storage costs between $ 0.25 and $ 4.00 a month, depending on the item.

Drake got involved in Omni after meeting its founder Thomas McLeod -- another sneakerhead -- through a mutual friend.

Other investors in the app include baller David Lee and Bieber-finder Scooter Braun.

Do you think the app will take off? We're still partial to actual closets...

Great time last night with some of the newest investors in Omni. Being one of Drakes first tech investments and doing deep dives on the crossover between tech and music from an end user perspective...is wild. Love seeing intelligent diversification of all industries. Execution is everything, back to the warehouses for me! #somacapital #ovo

A photo posted by Thomas McLeod (@tmcleod) on

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