Charts

Drake & Future's 'WATTBA' Takes Big Sales Hit Between Week 1 And 2

By HHL Editors

Drake and Future's  mixtape/album What A Time To Be Alive had a huge first week, moving 334,000 units.

It did 65,000 in its second week. Not so bad, in this day and age. But a pretty steep decline from its first week. In fact, that 81 percent drop is one of the biggest in chart history.

There are several caveats to that, though.

1) That's just based on sales, not streams. If you add streams the drop is still large, but the percentage goes down.

2) Drake and Future are in good company. Here are some albums which had similar drops:

Mac Miller's Blue Slide Park (83% – 144,000 to 25,000) Kanye West's Yeezus (80% – 327,000 to 65,000) Jay Z’s Kingdom Come (79% – 680,000 to 140,000) Kanye West's My Beautiful Dark Twisted Fantasy (78% – 496,000 to 108,000).

3) WATTBA was somewhat of a "surprise" project -- and startling your fan base with new material probably artificially pumps up first week sales.

Nevertheless, such a big drop between the two weeks suggests word of mouth on the album isn't that terrific.

Have you listened to What A Time To Be Alive? If so what did you think?

Posted In: Charts Drake Future

Discuss

Video Chance The Rapper Thinks People are Ashamed to Admit They Like Drake / Video Video Drake Sends Meek Mill Special Message From Australia [VIDEO] / Video News Nicki Minaj Almost Did A Mixtape With Future / News News Drake Responds To Accusation That The Weeknd Wrote Most Of 'Take Care' For Him / News News Drake Looks Back On 'Take Care' / News Video Logic Thanks Drake For Paving The Way In Gushing Video / Video