DJ Drama Pushes Back On Claim That Roc Nation Saved Lil Uzi Vert's Career

by Daryl Nelson

There was a time when Lil Uzi Vert accused DJ Drama, Don Cannon, and their Generation Now label of holding up the release of his Eternal Atake album.  

But Vert eventually signed with Roc Nation management and it was said the company helped get the LP out, while saving the rapper's career.

It's a narrative that Drama says he doesn't care for, which he talked about on the New Rory & MAL podcast.

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"Vert? Oh, we're in a great space man ... it was a tough spot for us is because, you know, Vert's success was our success," Drama explained. "Even with the Roc Nation situation, like, Roc Nation was putting the media as if they saved Lil Uzi Vert's career ... It was a Free Uzi campaign ... And then Roc Nation saves Lil Uzi. Saves him from who? Three young Black men who met in college at Clark Atlanta and Morehouse who grew up on Hip Hop, who were best friends, who then came into the game, changed the game, and then created a label? Like, huh? We're not Culture Vultures ... We are the epitome of the dream. Like, what did y'all save him from?"

Would you say that Roc Nation saved Vert's career?