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Diddy Blasts The Industry for Not Investing In Black Enterprise

By HHL JT

Puff Daddy has done well in the entertainment industry, accruing a net worth of close to a billion dollars.

But in a new interview with Variety, Diddy called out the industry for not doing enough for black enterprise, and for taking black talent for granted.

You have these record companies that are making so much money off our culture, our art form, but they’re not investing or even believing in us,” says Combs of hip-hop’s commercial dominance, especially through streaming.

“For all the billions of dollars that these black executives have been able to make them, [there’s still hesitation] to put them in the top-level positions. They’ll go and they’ll recruit cats from overseas,” he continues. “It makes sense to give [executives of color] a chance and embrace the evolution, instead of it being that we can only make it to president, senior VP. … There’s no black CEO of a major record company. That’s just as bad as the fact that there are no [black] majority owners in the NFL. That’s what really motivates me.”

He also called out venture capital:

“We only get 5% of the venture capital invested in things that are black owned — black-owned businesses, black-owned ideas, black-owned IP,” he says. “You can’t do anything without that money, without resources. But when we do get the resources, we over-deliver. When Adidas invests in Kanye and it’s done properly, you have the right results. When Live Nation invests in artists and puts them in arenas the same way U2 would be, you have the right results. ‘Black Panther,’ ‘Black-ish,’ fashion; it’s all about access. If you’re blocked out of the resources, you can’t compete. And that’s my whole thing — to be able to come and compete.”

Diddy's fellow Hip Hop moguls Nas and JAY-Z have had early success in the venture capital game. Perhaps as more black entrepreneurs are able to enter into VC that five percent number will rise.

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