Drake made the move from Nike to Adidas earlier this year.
That may have cost him in his beef with Pusha T.
Push is also an Adidas man. (Here he is in the sneaker brand's "Calling All Creators" commercial.) And he may have used inside information to screw Drake and to screw up the launch of Drizzy's new Adidas brand.
“Adonis is your son/And he deserves more than an Adidas press run, that’s real," Push raps in his Drake diss "The Story Of Adidon."
Adonis is Drake's alleged son with porn star Sophie Brussaux. As Push explained this morning on The Breakfast Club, Drake was going to reveal his boy to the world when he named his new Adidas line Adidon after him.
“Who rolls out their child with a sweatsuit? Get outta here,” he said on the radio. “We couldn't know about your child until you started selling sweatsuits and sneakers?”
Journalist Touré confirmed Push's explanation.
Adidon is the name of Drake’s upcoming Adidas line and now that name will be associated with this beef and Pusha’s monstrous diss track. Pusha has, in effect, screwed up Drake's brand before it came out.
— Touré (@Toure) May 30, 2018