J. Cole's a famously private man, who secretly married his longtime girlfriend.

So when he became a dad, we certainly didn't expect him stream the birth on Snapchat, like one DJ Khaled recently did.

However his journey into fatherhood was revealed in an amusing way: He (or somebody) put the news in the iTunes' review of his yet to be released album 4 Your Eyez Only.

"The two-part suite 'She’s Mine' may be the most important song he’s written, as Cole hovers over his daughter & finds himself overcome by a strange feeling: hope," the review reads.

4 Your Eyez Only should drop sometime around midnight tonight.