According to Dame Dash, Tommy Hilfiger wanted to pay $450 million to buy Rocawear in 2002, which would have meant $40 million for Dame.
But JAY-Z messed up the bag for Damon.
"We were about to sell to Tommy Hilfiger for like $450 million,” Dame explained on an episode of Assets Over Liabilities. “I had got jumped in Paris during fashion week, and I got the film I can show it to you and Tommy’s in my ear like ‘yo, I wanna buy the company…,’ I’m like ‘yo I got a concussion man it’s loud. Let’s talk later.’ But they did make the offer. So I woulda walked away with like $40 million, and when you put a company to get bought there’s due diligence that comes with it. So due diligence is lawyers that cost like a million dollars just to look through everything.”
Unfortunately for Dame, Hov had other plans.
We go through all of that sh*t. Right before we close, your man makes an announcement that he’s launching another brand… so it devalued the brand and they left, because they were like if Jay’s not a part of it we don’t want it.'”
You buy that?