Rita Ora is doing the Kardashian thing by appearing topless on the cover of the French magazine Lui.

We're not sure what she's promoting, but it certainly caught our attention.

We now have more revealing photos from the shoot. Check them out below courtesy of Terry Richardson, the famously pervy photographer who shot them.

Piano Woman @ritaora

A photo posted by Terry Richardson (@terryrichardson) on Jan 29, 2016 at 8:42am PST

TGIF Have a great weekend! @ritaora @luimagazine A photo posted by Terry Richardson (@terryrichardson) on Jan 29, 2016 at 1:31pm PST

I photographed @ritaora for the cover of @luimagazine and not only does she look smokin' hot, but hanging with her and her team for the day was so much fun! Thanks guys!! #ritaora #terryrichardson

A photo posted by Terry Richardson (@terryrichardson) on Jan 29, 2016 at 7:29am PST

Here's the cover for those who don't remember.

You can see the uncensored shot here.