Kendrick Lamar's new album DAMN. is projected to move 450,000 units sales plus streaming it its first week, according to Hits Daily Double.
That would give it Kendrick's biggest opening ever (TPAB did 324,000) and the second biggest opening of the year, following the 505,000 Drake moved last month with his playlist More Life.
Like with More Life, streams are expected to be a big part of DAMN.'s haul; the single 'Humble' has already amassed 26 million digital spins.
Now that you've had a couple of days to digest DAMN., what do you think?