Music videos have been a big part of Kendrick Lamar's smash hit album DAMN.
It looks like the next one is going to be for his Rihanna-featured track 'Loyalty'.
Here's a clip from the visuals to come.
#INFO: Le clip #LOYALTY (Kendrick Lamar feat. Rihanna) a été filmé hier. pic.twitter.com/k32pk8RgGU— RIHANNA NOW (@RihannaNowFR) June 10, 2017
There's not a lot there, but it would appear Kendrick is dressed up like a king and is having his loyalty tested by his servants. We have no info on when the music video might drop.
Do you think music videos are still an important way to promote music?