Lil Yachty's dude Burberry Perry wants to project an air of wealth and sophistication with his rap moniker.
But British luxury line Burberry isn't flattered by his choice.
The 160-year old brand is suing Perry for stealing their name. They also allege he swiped the brand's globally recognized plaid print and equestrian knight logo for his his album cover.
In the suit, which has been seen by TMZ, Burberry says that they fear young customers may now think Burberry and Burberry Perry have some sort of financial or promotional relationship.
The suit comes after Perry ignored multiple cease and desist letters.
Burberry doesn't seem too worried.