Kicks

Bow Wow Updates Drake's Status With Adidas And Nike

By HHL JT

Keeping in mind Bow Wow is about as unreliable as one can be, it seems he's broken some news about Drake's current sneaker brand status.

 

By the looks of the Tweet, Drake is now with Adidas rather than the Jordan Brand.

Earlier this year, Sole Collector reported that Drake was in negotiations to leave Nike for Adidas.

Drake is in talks with Adidas for a new sneaker deal, sources tell Sole Collector. There, he would join the likes of other celeb hip-hop endorsers like Kanye West and Pharrell Williams, both of whom have enjoyed design freedom greater than that usually offered in these types of deals. Adidas has bet big on this strategy of creative partnerships and helped to expand the notion of what can become of rapper collaborations in the process.

Sneaker News reported that Drake wasn't happy with Nike and Jordan brand.

It should be pointed out that Drake’s partnership with Jordan was more about creating energy around the brand and in the roughly half-decade duration of their partnership, there has been only a small handful of releases that were true collaborations with the Toronto-based rapper

Posted In: Kicks Bow Wow Drake

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