Blueface used to be a rapper who was oblivious to the beat.
Now he's running some sort of reality TV on the Internet scheme in which he lives with lots of young women, who often fight each other for the viewer's amusement.
The women sleep in bunkbeds and Blueface seems to be forcing them to get tattoos as a condition of their remaining under his roof.
"Tattoo or go home. Which one is it," Blueface says.
Some serious R. Kelly meets David Koresh vibes.