50 Cent's headphone deal may have gone bad, but it looks like he may be making up for that with a much more personal piece of apparel.
A couple days ago, Fif announced on instagram that he had just closed a multi-million dollar deal for underwear.
"I just did a deal for $78 million for underwear. What did you muthafuckas do today? Lllllllllooooolllllllllll #Boom #FRIGO," read the caption.
Frigo RevolutionWear would be the brand of men's undergarments that 50 has been promoting since earlier this year. He was also talking Frigo up last night on Late Night With Seth Meyers.
"It’s $100 at Neiman Marcus. These $100 underwear were actually hand-created and actually hand-stitched,” 50 Cent said to Meyers. "They have a technology in ‘em where you can put your man apples. For you to place your sack in another sack that has been [ergonomically] designed for comfort. But, you know, women they spend so much money on lingerie. It’s the right project for men."Now when 50 says he did a $78 million deal that doesn't necessarily mean he's getting all that cash. (Although you never know.) But whatever he makes on skivvies is likely going to more than what most people make period. So he certainly has that hustle going for him.