From vitaminwater to underwear, 50 Cent has a pretty good track record as a businessman. In an interview with Entrepreneur magazine, Fif lays out what he seeks in a business plan.
"I just like to hear how they understand directly how our specific consumer would relate to it," 50 Cent says, "why someone would want to utilize the product or why it would work in different ways. A lot of times, you've got people who have ideas that they haven't quite figured out who they're gonna sell it to. It's just a good idea. That doesn't work for me. For me, everything that I've involved myself with, there's a target audience involved."Beyond a good elevator pitch, 50 is looking to invest with folks who have prior experience in the industry they are tackling. "There's easily opportunities to bring people in that are experienced that wanna be a part of it that have already had some success in the category," he advises anyone who wants to partner up with him.
It probably also helps if your business plan somehow involves bashing Puff Daddy.