Suddenly, we've been hearing the name 24kGoldn a lot.

The 20-year-old Bay-area multi-genre spitter dropped out of USC to pursue a music career and seems to have industry ties from his days as a child actor.

That has a lot of folks yelling "industry plant."

24K is taking that is stride and trying to turn it into a positive.

i take being called an “industry plant” as a compliment. we doing so good niggas can’t believe it!

— 24kGoldn (@24kGoldn) January 11, 2021

"I take being called an “industry plant” as a compliment. we doing so good niggas can’t believe it," he typed.

The industry plant label has hounded folks like Travis Scott, Dave East, and the late Juice WRLD.

Do you think it matters?