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2 Chainz' Dabbin' Santa Sweater Made Him A Fortune

By HHL Editors

2 Chainz scored the viral ugly sweater hit of the Christmas season with his Dabbin' Santa design.

Demand for the top was so strong that he needed a 70 person team to fulfill all of the orders, and he ended up making almost $2 million in revenue.

The Atlanta emcee spoke to Forbes about the sweater's success.

"I don't want people to think this was an overnight success. We've been trying with a bunch of designs for a couple years now. This is just timing meets opportunity. There’s the whole dab thing, and Atlanta's always been somewhere that actually moves the culture a little bit. We have been the backbone of hip-hop for the past couple years. So with dabbing coming out of Atlanta, it just began to grow legs and start moving on its own."
2 Chainz says he's donating a big chunk of the sweater's proceeds through his T.R.U. Foundation, which helps veterans and families in need.

Posted In: News 2 Chainz

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