The number 4:44 has been popping up on ads all over New York City and it may have everything to do with Jay Z.

JAY-Z IS COMING pic.twitter.com/7GMsZHeeFP

— baby boy (@darkwavebaby) June 6, 2017

Mysterious 444 ads have been popping up all over New York City. There's rumors that it may be connected to a new Jay-Z album. pic.twitter.com/2aEcplqbSa

— Shady Music Facts (@TheShadyFacts) June 6, 2017

This morning, that same number appeared on static ads on Hip Hop website such as Complex. Spin magazine pulled the source code to the ads and found it was from Jay Z's streaming company TIDAL, strengthening Hov's connection to the number.

There's also this Tweet:

Saw a casting for a Jay-Z video here in LA. So you know what that mean.....

— Stacey Hash (@StaceyHashh) June 2, 2017

Does this all add up to a new Jay Z album coming into this world?

There has long been speculation that Jay was going to do a “response” album to his wife Beyonce’s Lemonade, which had themes of infidelity.

Jay and Bey were married on April 4 (04/04), were both born on the fourth day of a month (Beyonce September 4 and Jay December 4), and each has a “IV” tattoo on their ring finger

Make of that what you will.