Sean Justin Puff Daddy Diddy Combs is now Sean Love Combs, officially jettisoning Justin for the famous four-letter word.

While it screams mid-life crisis for the 51-year old, Love used Kendrick Lamar's words to justify his name change.

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“When are we going to understand that we are put on Earth to love," Kendrick says in a clip posted to Diddy's page. "That’s all it’s about. Everybody want to figure out how complicated life is and break it down. This is what I truly think. I really think that it’s going to keep going on, war’s going to keep going on, frustration’s going to keep going on, anger’s going to keep going on until we finally go back down to the simplest word. Love.”

A couple of years ago, there was a rumor that Kendrick and Diddy scrapped over long-simmering resentments pertaining to K.Dot's "King of New York" "Control" verse.

We guess it's all love now.