An analysis of the transactions on the Big Baller Brand website revealed that Lonzo Ball’s signature Z02 sneaker sold just 263 pairs in its first day last Thursday.

How's it done since then?

In an interview with morning with Undisputed, LaVar Ball wouldn't reveal exactly how much the Z02 has sold.

But he did say BBB has sold at least 495 of the $495 shoe.

He also explained how he and his son came up with the controversial $495 price.

"He's the first one ever to come in here without playing a game and have his own brand.  It's not just a shoe you go in the store and say "You know what, let me get the Kyrie, Lebrons and, by the way, throw in the Z02. Z02s mean something. That's why the price tag is like that. That's what the shoe's worth. I bet you not one of the guys that I named sat in the room for the price of the shoe."