Earlier this month, posters with 4:44 started popping up in New York City and on the Internet.

When its connection to Jay Z was revealed, folks started speculating about a new album. Then we got information which suggested it could be a TIDAL film.

We still don't know what it is for sure, but we do know its date.

Mysterious Jay Z-Related "4:44" Project Gets A Release Date https://t.co/AAg0qpCBl2 pic.twitter.com/jAGbWVASak

— HipHopDX (@HipHopDX) June 16, 2017

6.30.17 would be a Friday, which is the day for album releases.

Adding to the intrigue is an interview Damian Marley did with Billboard, in which he spoke about a recent trip Hov made to Marley's hometown of Kingston.

"We did some work in the studio recently and he wanted to come to Jamaica to get a [tour]," said Marley of Jay Z. "He's been to Jamaica before, but never Kingston. So he wanted to come down to Kingston and asked us if we could [show] him around and give him a tour musically, in terms of our history in Kingston. "I did some work with him for some stuff that he's working on," Marley added. "I'm not really sure of the details of his project in that sense, but we worked on some music together. I've been a fan of his music since he came out. We've never done any musical work together. So that was a joy to finally work together musically."

What do you think is going to happen on June 30?