James Prince is the CEO of Rap-A-Lot Records, which put southern rap on the map with acts like the Geto Boys.

In a sinister new spoken word diss track, Prince reemerges and goes after a trio of Hip Hop moguls; Diddy, Suge Knight and Birdman.

His harshest words are for Diddy, telling the Bad Boy boss his slap of Prince's "family" member Drake may have repercussions. "Puffy feeling like he can put his hands on my family, open the doors for his family to be touched. You reap what you sow," James P. threatens.

Then Prince tells Suge ("Sugar Bear") that he's his worst nightmare, disparages Lil Wayne and his legal team, and finally demands Baby and Slim do right by him and pay him "every penny due."

The entire recording of Prince's "Courtesy Message" is below. Prince had a serious street reputation -- not unlike Suge Knight's -- when he built his label back in the day in Houston. But it's unclear what his end game is here.

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