Drake keeps on ramping up the promo for Views From The 6.

His latest stunt is projecting the cover for the upcoming album on the side of a building in London.

It happened at about 8:20 PM London time. (Or 3:20 PM in the East Coast US.)

.@Drake unveils #ViewsFromThe6 artwork in London. pic.twitter.com/KZlFQRWSHl

— The FADER (@thefader) April 6, 2016

We can't say that's a very exciting cover. But it is more proof Views should be dropping any day.