Diddy almost had to delay the launch of his new fragrance, 3AM, because the ad he shot for it was too racy to be played inside retail giant Macy's.

According to the New York Post, which has seen the ad, it features simulated sex between Diddy and his 28-year girlfriend Cassie. At one point a naked Cassie straddles Diddy, and at another Diddy thrusts between her open legs.

"The full-length version includes such provocative images that retailers were concerned about young customers seeing [them]," an insider told the Post.

Originally, Diddy was going to shoot the ad with an actress.  But the sexual chemistry wasn't there and he instead decided to use GF Cassie as his leading lady.

Check out the ad below. The 3AM launch is expected to take place this week.

These are us and outtakes from my new #3AMseanJohn fragrance campaign. Later. today I will reveal the official 3 AM ad campaign #DONTBETOCOOLTOSHOWHERYOULOVEHER

A photo posted by Sean Diddy Combs (@iamdiddy) on Apr 29, 2015 at 1:16pm PDT