The “adidas confirmed” app is trying revolutionize the future of sneaker releases, starting the new Yeezys.

By now, sneakerheads are already accustomed to waiting on line and participating in Jordan raffle/lottery drawings. A new take on that process, this first-of-its-kind way of releasing kicks promises to give everyone a fair shot at to snagging the newest hot design.

“We thought about our consumers, what platforms they're using the most and what would make the most sense for them. The adidas Confirmed mobile app is our way of improving the customer experience and reaching kids in an environment where they spend most of their time. It's a totally new way to bring limited-release sneakers to market and we expect to see a paradigm shift in the industry now." - Simon Atkins, adidas vice president of brand activation